LEGENDARY BRANDS · AUTOMOTIVE & ELEGANCE
Aston Martin
The British art of excellence that doesn't boast
There are two ways to make a great car: shout about its performance or let it speak for itself. Aston Martin has always chosen the latter. Since 1913, the British brand has been producing automobiles that combine power, elegance, and character with a rare consistency in the global automotive industry.
Discover the brandIn this article
History
110 years of British excellence
Founded in 1913 by Lionel Martin and Robert Bamford, Aston Martin has navigated bankruptcies, wars, and buyouts to become one of the most coveted automotive brands in the world.
Aston Martin's history is a lesson in resilience. The brand has repeatedly faced near-extinction, changed hands more than once, and almost been absorbed by industrial conglomerates. Yet, it remains, in Gaydon, Warwickshire, hand-producing cars using artisanal methods that the automotive industry largely abandoned long ago.
The name comes from Aston Clinton Hill, where Lionel Martin participated in hill climbs at the beginning of the century. This link between the founder, racing, and the geographical territory has defined the brand's DNA forever: Aston Martin is inseparable from competition, even when producing grand tourers.
Power, Beauty, Soul
Aston Martin's official motto is "Power, Beauty, Soul": three words that summarize a vision of the automobile where performance is never separated from aesthetics, and where each car must have its own distinct, recognizable, and memorable character.
Iconic Models
The cars that made history
A few models that have defined what it means to be Aston Martin in different eras.
DB5: The Immortal
Made famous by James Bond in Goldfinger in 1964, the DB5 is probably the most iconic car in cinema history and British automotive. Its sleek profile, 4.0-liter inline-six engine, and leather interior remained the benchmark of sporting elegance for decades. Some examples still sell for astronomical prices today.
V8 Vantage: Quiet Strength
With its 5.3-liter V8, the 1977 Vantage was Europe's fastest production car upon its release. It reached 280 km/h without fanfare, in a relative silence that was part of its sophistication. A supercar that behaved like a gentleman.
Vanquish: The Revival
Designed by Ian Callum, the 2001 Vanquish marked Aston Martin's revival in the Ford era. Its 460 hp V12 and taut lines announced a brand that had become technically credible again while remaining true to its distinctive aesthetic.
Aston Martin in F1
Back on track
After a long absence from Formula 1, Aston Martin returned to the starting grids in 2021 with its own team.
The Aston Martin F1 Team
In 2021, the team formerly known as Racing Point rebranded as Aston Martin F1 Team. With Sebastian Vettel spearheading its debut, the team immediately gained global visibility. Based in Silverstone, it has since invested heavily in its facilities and development.
The Racing Green Color
Aston Martin races in British Racing Green, the historic color of British racing cars since the 1900s. Seeing this dark green in the pit lanes of Montreal, Monza, or Monaco is an aesthetic experience in itself. Tradition that allows itself to be beautiful.
The Coffee Parallel
Excellence that doesn't boast
Aston Martin and specialty coffee share a common philosophy: excellence shouldn't need to justify itself.
Craftsmanship as a deliberate choice
Aston Martin hand-assembles its cars, with manufacturing times that defy modern industrial logic. A barista who grinds to the precise gram and times their extraction shares this same philosophy: you can do it quickly or you can do it well. We choose well.
The Carrera Café Universe
This is precisely what Carrera Café embodies: refinement without ostentation, quality without explanation, pleasure without justification. A carefully prepared espresso in an elegant setting, in the heart of America's most historic district. Aston Martin would approve.
Power, Beauty, Soul — and a coffee
The Carrera Café universe pays homage to brands that have chosen excellence as their sole signature. Come and share this passion in Petit-Champlain.
Visit Carrera Café
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