LEGENDARY BRANDS · SCUDERIA FERRARI
Ferrari
Why the red brand is unique in global sports history
There are brands that make cars. And then there's Ferrari. Founded in 1947 by Enzo Ferrari in Maranello, the Scuderia is the only team to have competed in every Formula 1 season since 1950. It embodies a passion for racing that is unparalleled in sports history.
Discover FerrariIn this article
The Origins
Enzo Ferrari, the man behind the legend
Ferrari was not born out of a corporate strategy. It was born out of a personal obsession of a man who only wanted one thing: to build racing cars.
Enzo Ferrari started as a race car driver in the 1920s before realizing his true talent was in creating cars for others. Scuderia Ferrari, founded in 1929, was originally a racing department of Alfa Romeo. It was only in 1947 that Enzo built his first car under his own name: the Ferrari 125 S, powered by a V12.
Enzo Ferrari was known for being uncompromising, obsessively passionate, and at times brutal in his relationships with his drivers and engineers. But this obsession produced something unique: a corporate culture entirely dedicated to performance, where beauty and speed are never mutually exclusive.
"I sell cars to finance my passion for racing"
Enzo Ferrari never hid the fact that road cars were merely a means for him to finance the racing team. This vision, often considered strange from a commercial perspective, paradoxically created one of the most desired brands in the world: Ferrari buyers know that they are funding something greater than a car.
Track Record
The figures of a historic domination
Ferrari in Formula 1: the most successful, most consistent team and the only one never to have missed a season since 1950.
Record figures
Scuderia Ferrari holds the record for Formula 1 victories, pole positions, and constructors' championships. With driver titles won by legends like Alberto Ascari, Juan Manuel Fangio, Mike Hawthorn, John Surtees, Niki Lauda, Jody Scheckter, Michael Schumacher (five consecutive from 2000 to 2004), and Kimi Räikkönen, Ferrari has dominated entire eras of the sport.
2000-2004: five consecutive titles
The Michael Schumacher era at Ferrari between 2000 and 2004 is one of the most absolute dominations in sports history. Five consecutive driver championships, with a team built around the champion by Ross Brawn, Rory Byrne, and Jean Todt. A racing machine of formidable efficiency.
Ferrari Culture
More than a brand, a religion
Ferrari is one of the few brands in the world whose fans identify as deeply with the racing team as with the road cars.
Maranello: the pilgrimage
Every year, tens of thousands of enthusiasts from around the world make the pilgrimage to Maranello, the small village in northern Italy where Ferrari was born and where it still produces its cars. The Ferrari museum and factory tour are experiences that fans describe with the same solemnity as a visit to a holy site.
Fervor beyond sport
The Tifosi, Ferrari fans, form a global community that transcends nationalities, generations, and social classes. They share the same color, rosso corsa, the same passion for racing, and the same pain during difficult seasons. Ferrari is the team for those who believe that passion justifies everything.
The Red
A color, an identity
Ferrari red is one of the most recognizable colors in the world. Its history is as old as international motor racing.
Rosso Corsa, or racing red, was the color assigned to Italy during the first international automobile competitions in the early 20th century. Each country had its color: green for Great Britain, blue for France, silver for Germany, red for Italy. Ferrari simply inherited this tradition and made it its absolute identity.
Red as a shared signature
The #c40202 red of Carrera Café is not unlike the intensity of rosso corsa. Both worlds share a philosophy: excellence should not need to be discreet. A strong color, an asserted identity, a passion expressed without excuses. This is the spirit of Carrera Café, and this is the spirit of Ferrari.
Passion as a way of life
The Carrera Café universe celebrates brands that have made passion a philosophy. Ferrari is one of them. Come share this tribute in Petit-Champlain.
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