While Ethiopia is globally recognized as the birthplace of coffee, it is also the land of daring rally drivers who tackle red dirt tracks with the same passion that coffee growers defend their cherries. In Quebec, at Carrera Café, we celebrate this dual passion with a selection of Ethiopian coffees that excite both the palate and the engines.

Yirgacheffe and Harar: the regions that make the difference

In Ethiopia, two regions dominate the specialty coffee world: Yirgacheffe and Harar. The first produces beans with floral and lemony notes of remarkable finesse, while the second offers fruitier, almost wine-like profiles that recall the intensity of a rally special stage on a wet track.

Ethiopian farmers still handpick their cherries today, bean by bean, with a precision reminiscent of a rally co-driver’s work: every detail counts, every mistake can change everything. It is this rigor that gives Ethiopian coffee its unique character, available in Quebec at Carrera Café.

The African rally and coffee: a story of terrain

The Dakar Rally crosses part of the African continent, where teams face sand and mud tracks at dizzying speeds. This same continent is home to the best coffee terroirs in the world. There is something deeply consistent in this duality: Africa is the land of extremes, and that is precisely what makes its coffees so extraordinary.

At Carrera Café, every cup of Ethiopian coffee is an invitation to this sensory journey. We work with importers who value direct trade, ensuring that producer families receive fair compensation for their work.

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