The story of coffee
About a thousand years ago, in the high forests of the Kaffa region in Ethiopia, a shepherd noticed his goats became unusually lively after eating the red berries of a shrub. The legend of Kaldi may be fictional. But the story of coffee that followed is very real, and it changed the world.
Ethiopia, the cradle of coffee
The word "coffee" itself probably derives from "Kaffa," the mountainous region in southwestern Ethiopia where wild coffee plants still grow today. The earliest documented uses of coffee in Ethiopia show it was first consumed as food: the berries were mixed with animal fat to form energy balls, or fermented to produce a mild alcoholic drink. The hot brew we know today came later, with expansion into the Arabian Peninsula.
Yemen and the coffee houses
It was in Yemen, in the 15th century, that coffee was first cultivated on a large scale and consumed as a hot beverage. Sufis drank it to stay awake during their long nights of prayer and meditation. The city of Mocha, a now legendary Yemeni port, became the first major global coffee trading center.
The "qahveh khaneh," or coffee houses, flourished throughout the Arab world. These meeting places were much more than cafés: people debated politics, art, commerce. They played chess. They forged alliances. These houses were so influential that some governors tried to close them, fearing their power to gather people.
Coffee conquers the old world
The first European café opens in Venice. Venetian merchants had discovered the drink in the Arab world and imported it. Italian coffee was born.
London coffee houses become business centers. Lloyd's of London was born in a café. The London Stock Exchange too. Caffeine fuels the industrial revolution.
The oldest café in Paris still in operation opens its doors. Voltaire, Rousseau, Diderot debate there. The French Revolution is prepared around a coffee.
After the siege of Vienna, coffee sacks abandoned by the Ottoman army were recovered. Viennese coffee was born from the enemy's defeat.
Colonies and the globalization of coffee
Europeans broke the Arab monopoly on coffee by exporting live plants to their tropical colonies. Java (Indonesia), Martinique, Haiti, Brazil, Colombia: each colonial territory became a potential producer. The global coffee map we know today is largely the product of this colonial period.
Brazil alone now accounts for more than 30% of global production. This dominance is directly inherited from 18th-century Portuguese colonial policy. The history of coffee cannot be honestly told without acknowledging it is also a story of forced labor, slavery, and colonial exploitation.
The three waves of modern coffee
1900s – 1960. Coffee is industrialized, vacuum-packed, sold in supermarkets. Maxwell House, Folgers: coffee becomes a mass commodity. Quality takes a back seat.
1960s – 2000. Starbucks, Peet's Coffee: coffee becomes a social experience. Lattes, cappuccinos, and frappuccinos enter popular culture. The cafeteria gives way to trendy coffee shops.
2000s – today. Traceability, terroir, extraction techniques, specific varieties. Coffee is treated like an artisanal product, similar to wine or fine chocolate. Carrera Café belongs to this third wave.
The coffee of tomorrow, today
Every cup you drink is a chapter of this millennia-old story. Ethiopia, Yemen, Brazil, Colombia, Kenya: travel through time across our carefully selected origins.
Explore our origins
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