Style & Creation
Fashion and Fashion Designers in Quebec
From Simons to the independent designer scene, Quebec has a surprisingly rich fashion culture, rooted in a concern for quality and identity that goes beyond trends.
The fashion scene
A Unique Identity
Quebec is not Montreal, and its fashion scene reflects that: more intimate, more rooted in local craftsmanship, more attentive to sustainability than fast fashion.
Fashion in Quebec is experienced in the independent shops of the Saint-Roch neighborhood, designer showrooms set up in renovated lofts, and creative markets that bloom each season. A vibrant creative economy that values local craftsmanship and quality.
Old Quebec also has some remarkable fashion addresses, notably on Saint-Jean Street and around Petit-Champlain, where boutiques stand out for their careful selection and passionate owners.
The Institutions
The Big Names in Quebec Fashion
These brands have marked the history of fashion in Quebec and continue to influence the city's tastes and trends.
Founded in Quebec in 1840 by John Simons, the Simons house has been a pillar of Quebec fashion for nearly two centuries. Its flagship store on Saint-Jean Street in Old Quebec is a reference point: Twik, Icône, Djab house collections, as well as carefully selected international brands. A house that makes Quebec proud and has managed to expand across Canada without losing its soul.
Zimmermann Fur, present in Quebec for many decades, is the absolute reference for luxury fur and winter coats. In a climate context that fully justifies functional fur, Zimmermann offers pieces of impeccable craftsmanship quality, often passed down from generation to generation.
Local creators
Local Talent
Quebec's independent designer scene is one of the most active in Quebec outside Montreal, with talents exporting their vision across the country.
Quebec fashion designers often share a common sensibility: care for local materials (Quebec wools, organic cottons, Canadian linen), an ethic of responsible production, and a commitment to functionality in a demanding climate. From custom parkas to evening dresses inspired by the winter landscape, their creations tell Quebec's story with elegance.
The Saint-Roch district is the birthplace of this creative scene: its streets line showrooms, public workshops, and concept boutiques that blend fashion, design, and craftsmanship. A circuit in itself for those wanting to understand contemporary creation in Quebec.
Old Quebec boutiques
Fashion addresses in the historic district
In the cobblestone streets of Old Quebec, a few boutiques offer distinctive fashion, often known only to locals and dedicated visitors.
The Quebec Arts and Crafts Boutique, in Old Quebec, offers jewelry, clothing, and accessories created by artisans who are members of the Quebec Arts and Crafts Council. A space where fashion and craftsmanship meet: handwoven wool scarves, forged silver jewelry, hand-stitched leather bags. Beautiful, rare, local.
The Petit-Champlain street and its surroundings are full of small fashion and accessory boutiques. The collections change with the seasons, often aimed at the cultured tourist looking for an authentically Quebec piece: felt hat, sheep wool mittens, Canadian leather jacket.
Prestigious addresses
For those seeking the exceptional, these addresses offer the most unique and refined fashion Quebec has to offer.
Simons' home collections, notably Twik for elegant everyday wear and Icône for a more dressed-up wardrobe, offer the best value-quality-style ratio in Quebec. Pieces designed to last and carry through the seasons.
Having a custom winter coat made at Zimmermann is a once-in-a-lifetime decision that lasts three decades. An investment in comfort, elegance, and resistance to Quebec winters.
A silver jewel hand-forged by an artisan member of CMAQ is the most personal and lasting souvenir of Quebec. Each piece is unique, signed, and accompanied by a card about the artisan who created it.
The creators of the Saint-Roch neighborhood regularly launch limited capsule collections: a few dozen pieces, locally sewn, sold directly in the workshop. The best way to wear Quebec on yourself.
Barista's tip
After a morning of shopping between Simons and the Boutique Métiers d'Art, a strong espresso at Carrera Café awakens judgment and sharpens purchasing decisions. The precision of espresso brewing applied to fashion selection: the same rigor, the same pleasure.
Carrera Café
The Italian-Quebec style
At Carrera Café, style is a conviction: a high-end Italian aesthetic combined with the identity of Petit-Champlain.
Fashion and coffee share something essential: the relationship with noble materials, attention to detail, care for form. At Carrera Café, located in the heart of Petit-Champlain, this spirit is found in every decision: the design of the space, the selection of beans, the boards of Organic Charlevoix Charcuterie arranged with the care of a stylist.
Browse the shops of Old Quebec, explore Saint-Jean Street and its creators, then come extend this stylish day with us: a double espresso, some fine charcuterie slices, and the satisfaction of a discerning shopper. Pole position in style.
Style and coffee in Petit-Champlain
Simons, Zimmermann, local creators: finish your fashion tour at Carrera Café.
Our map Our identity
Comments (0)
There are no comments for this item. Be the first to leave a message!